Coco Life

Title: COCONUT (Cocoline Naturals)

Director: Mark Mendoza

Agency: Havas Media Ortega

Client: Cocoline Naturals

Runtime: 16 Seconds

Date: 06 / 11 / 15

The Advertisement

The advertisement basically is about a beauty product made from coconut. First, it highlighted the benefits that the target audience might get from using it. Such as, coconut can become an agent that can moisturize, counter bacteria and fungi. It also secured the audience that the product was free from unwanted preservatives that may harm them, emphasizing that the product came from nature itself. After doing so, the name of the product was finally shown, which was Cocaline Naturals.

Criticism

I consider this advertisement as good, because in a span of 16 seconds, the advertisers have not only persuaded the target audience to use/patronize the product, but they were also able to educate them about certain significant things the most people do not know about coconuts. Even I did not. The beautiful part is that, they did not use “cheap” methods to persuade the audience, such as flattery and promises, but they just stick with the idea that the product came specifically from nature. That itself, is enough to instill confidence to those who intend to use the product.

Also, they were able to make the kick of the product being natural, by adding that it was actually paraben-free. Meaning, it was free from harmful chemicals. It was a good move, just to emphasize. Because at this time of our world, most products are infested with bad substances disguised as an unknown chemical written at the back of the product.

Lastly, this served as somewhat a reminder for us, that what came from nature is still the best, that we need not be fooled by the beautifully dressed products available all around made from whatever they call and promise it. Also, they were able to strip the ignorance from the audience. Usually, people only know that coconut is healthy, but they do not know how healthy it is. They were able to emphasize that more than being beneficial by using it as a healthy food or drink, or by using it as a material to build, coconut can also serve somewhat as a remedy, for its anti-fungi and anti-bacterial qualities. 

KitKat "Swimming"

KITKAT 2015 ADVERSTISEMENT
“JOIN THE BREAK MOVEMENT”

Title: “Swimming”
Director: Pancho Esguerra
Agency: J. Walter Thompson (JWT) Manila
Client: Nestle Philippines Inc.
Product: Kit Kat
Runtime: 34 seconds
Date: May 24, 2013

About The Advertisement

This Kit Kat commercial depicts an office full of employees working diligently. A moment after, they were alerted that the break has started. It was that particular moment where the brand was introduced and its ideology, which is, taking a break from work is necessary. The idea was communicated artistically, executing different types of communication such as singing through the use of a jingle, as well as dance choreography. At the end of the advertisement, a particular character was shown getting back to work evidently recharged obviously for the reason that she already had a Kit Kat break.

Criticism

 I personally considered this ad worthy to be deemed good, or better perhaps. To begin with, when you watch this commercial, you probably would sit it through to the end, not even considering to change the channel. Through the use of different artistic strategies, they were able to captivate the audience. After all, the ideology and the information about a certain thing intended to be passed on to would be wasted if one fails to captivate the audience. It certainly is effortless to jump from one channel to another. Therefore, a communicator must capture the attention of the audience first before proceeding. I also like this advertisement because it’s as if there’s more to it than just publicizing the Kit Kat brand. In this fast paced world, considering the upheaval of technology, everyone seem to be cast under the spell of the idea of being busy. Some people forget to stop, to just sit down and breath. In short, have a break in life and reflect. The very message of this advertisement pierces through the covert issues surrounding our lives and world. This is very timely. I believe that in a particular perspective, all must come across the message of this ad.

I also agree on the way they ended this advertisement, with the woman being recharged, ready to take loads of work for the second time after taking a break. Somewhat, this ad conveys that rest is also a determining factor of our performance and joy in life.