Play Time Johnson's

Director: Benny Mallik

Agency: BBDO Guerrero

Client: Johnson & Johnson (Phils.), Inc.

Runtime: 30 Seconds

About the ad:

The ad begins with a soft voice speaking while a child is being displayed possessing a gleeful demeanor in a slow mo. While the child is playing, the narrator emphasizes why “playtime is so much more than fun and games”. She says that by playing, a child’s mind is stimulated and is being awakened. Then comes the introduction of the brand, saying that by using Johnsons, a parent can be at peace while letting their young play outdoors.

Criticism


To begin with, I chose this ad because in the first few seconds, my attention was already captured. It was made possible by the soft voice of the narrator, being complemented by the slow motion visuals. This reason is too simple, but as I have learned earlier today, capturing the attention of the viewers is the most important part of an advertisement. Without being able to do so, an ad is pointless. Literally, when I viewed the ad, it’s as if I was calmed down, made still. For this reason, this ad can already be considered as a good ad. Consequently, it was able to arouse the interest of the viewers because, who doesn’t like cute smiling babies, right? This may be one of the reasons why the viewers were captivated. In a few, as the advertisers through the narrator speaks of why the customers should buy their product, a desire would be created in them. The message of the ad was interesting enough to do so. Since, maybe some of us haven’t stopped to think that yes, maybe playtime is more than just fun and games for children. We have to let them play. The catch is, there’s a risk, and the advertisers was just in time to take care of that. This reason may cause the viewers to buy their products. 

Sabado

Title: TAYLOR
Director: Yam Laranas
Agency: McCann Worldgroup Phils., Inc.
Client: Jollibee Foods Corporation
Run Time: 1:57s
Date: July 22

About the Advertisement:

The advertisement revolved around a child around six to seven years old. At first, he seems to be rejected when he asks his different family members to bond with him, until his mom said that he shouldn’t worry, because tomorrow is a Saturday or a family day. When the day he waited for came, the ad depicted different families enjoying with each one, complete. They were eating, playing around, or in other words, strengthening the bond with each one. It was when the brand was shown, which is Jollibee.

Criticism

This ad is a good ad. Underneath the ad itself, or the façade or the brand, is a message of vital importance in our culture. The kid loved Saturday, because it was a family day. Personally, I do not think he’ll be glad if he had to eat at Jollibee alone. More than the food nor the place, it was the presence of the people whom he holds dear. This ad speaks of an ideology that appears to be slowly dying in our culture. Today, people are becoming more and more individualistic. I personally don’t see much of families that value a meal time with their own family. We’re good with our friends. Some cases, we always have to do so much work. This is why this ad is a good ad. For the reason that it makes the viewers reflect about the state of their relationship with their own families. It reminds people that the routine must be broken from time to time for our relationships with our families to be rekindled. Technically speaking, the jingle was superb. After watching it, you might be hearing the melody in your head. Before you know it, you’re already singing the “I love you Sabado” song. 

Here's the link to the ad:

https://www.youtube.com/watch?v=mFDGPu0hosk

Johnson

Title: LEARN

Director: Chris Martinez

Agency: BBDO Guererro

Client: Johnson & Johnson (Phils), Inc

Runtime: 1:30

Date: February 20, 2015

About the Advertisement

The advertisement aimed to endorse different types of hygienic products for babies from Johnson, used not only for bath but also for physical comfort, namely, baby soap, powder and lotion. All three particular products were made known as it was used by the person taking care of the baby. Basically, there was a demo of how a baby should be taken care of and the products that were used were from Johnson.

Criticism

            I personally considered this advertisement to be good because more than it introducing a particular product with the intention of producing sales, it was very educational. For some, the knowledge provided by this advertisement is really basic, but surely, not everyone knows about it, about how properly a baby should be treated during bath and what to do after doing so. Also, when you watch the ad, most probably you will sit through the end of it because the advertisers took advantage of the general idea of the product which is taking care of an infant. The baby was cute, so I guess it was enough to capture the attention of the viewers. Lastly, the ad used a calm song with the lyrics pertaining to the knowledge intended to be imparted to the target audience. All in all, it was entertaining and persuasive. The audience may get the message that soap itself is not enough to make a baby’s skin healthy and comfortable. After all, everyone desires to provide comfort for their young.

           

HERE’S THE LINK TO THE AD:

https://www.youtube.com/watch?v=uaWsVyyjtes&feature=youtu.be