Sabado

Title: TAYLOR
Director: Yam Laranas
Agency: McCann Worldgroup Phils., Inc.
Client: Jollibee Foods Corporation
Run Time: 1:57s
Date: July 22

About the Advertisement:

The advertisement revolved around a child around six to seven years old. At first, he seems to be rejected when he asks his different family members to bond with him, until his mom said that he shouldn’t worry, because tomorrow is a Saturday or a family day. When the day he waited for came, the ad depicted different families enjoying with each one, complete. They were eating, playing around, or in other words, strengthening the bond with each one. It was when the brand was shown, which is Jollibee.

Criticism

This ad is a good ad. Underneath the ad itself, or the façade or the brand, is a message of vital importance in our culture. The kid loved Saturday, because it was a family day. Personally, I do not think he’ll be glad if he had to eat at Jollibee alone. More than the food nor the place, it was the presence of the people whom he holds dear. This ad speaks of an ideology that appears to be slowly dying in our culture. Today, people are becoming more and more individualistic. I personally don’t see much of families that value a meal time with their own family. We’re good with our friends. Some cases, we always have to do so much work. This is why this ad is a good ad. For the reason that it makes the viewers reflect about the state of their relationship with their own families. It reminds people that the routine must be broken from time to time for our relationships with our families to be rekindled. Technically speaking, the jingle was superb. After watching it, you might be hearing the melody in your head. Before you know it, you’re already singing the “I love you Sabado” song. 

Here's the link to the ad:

https://www.youtube.com/watch?v=mFDGPu0hosk