Johnson

Title: LEARN

Director: Chris Martinez

Agency: BBDO Guererro

Client: Johnson & Johnson (Phils), Inc

Runtime: 1:30

Date: February 20, 2015

About the Advertisement

The advertisement aimed to endorse different types of hygienic products for babies from Johnson, used not only for bath but also for physical comfort, namely, baby soap, powder and lotion. All three particular products were made known as it was used by the person taking care of the baby. Basically, there was a demo of how a baby should be taken care of and the products that were used were from Johnson.

Criticism

            I personally considered this advertisement to be good because more than it introducing a particular product with the intention of producing sales, it was very educational. For some, the knowledge provided by this advertisement is really basic, but surely, not everyone knows about it, about how properly a baby should be treated during bath and what to do after doing so. Also, when you watch the ad, most probably you will sit through the end of it because the advertisers took advantage of the general idea of the product which is taking care of an infant. The baby was cute, so I guess it was enough to capture the attention of the viewers. Lastly, the ad used a calm song with the lyrics pertaining to the knowledge intended to be imparted to the target audience. All in all, it was entertaining and persuasive. The audience may get the message that soap itself is not enough to make a baby’s skin healthy and comfortable. After all, everyone desires to provide comfort for their young.

           

HERE’S THE LINK TO THE AD:

https://www.youtube.com/watch?v=uaWsVyyjtes&feature=youtu.be