Avida

Title: HOMECOMING (Avida Land)
Director: Ianco Dela Cruz
Agency: TBWA/Santiago Mangada Puno
Client: Avida Land
Runtime: 1min

About the Ad

This advertisement revolved around different families, hobbies and group of people, that happens at “home”. They showcased how these people’s lives passed through different circumstances that shaped who they are and strengthened the bond that they have with their companions in the place they call home.

Criticism

This ad was able to capture my attention even if I knew from the beginning what this ad was about. Even so, they were able to go around it and be creative in capturing the sympathy and emotions of the viewers and through it tie the brand with that emotion. This was made possible by showing different scenarios where families were evidently in joy and was bonding with each other. 

Here's the link to the ad: https://www.youtube.com/watch?v=lL9i_UFzpxA