Eden

Title: SUNSHINE (Eden Cheese)
Director: Franco Marinelli
Agency: Ogilvy and Mather Phils.
Client: Mondelez International

About the Ad:

This ad revolved around the breakfast of a family. At first, they were portrayed as “weak”, as what most of us are during mornings. Well, not until the brand, Eden, was introduced. They ate together their breakfast which was bread and cheese, and went out to start their day strengthened.

Criticism

There were two things that captured my attention here. One, the advertisers used the “testimonial” strategy to capture the attention of the viewers by getting Team Kramer to advertise their brand. Their kids are cute, who wouldn’t want to watch it? Second, the musical scoring also complemented the shots of the ad. It was very stimulating to listen to, very relaxing you might consider. But what really persuaded me to continue watching this ad, and also in a way influenced me into buying this product was that it made me hungry. They really did a good job highlighting the goodness of the brand by mentioning its health benefits and also using the visuals. Watch it, you’ll understand me. Lastly, I consider this a good ad because it kind of communicates that a complete family is good. It promoted oneness in the family by showing that the Team Kramer had breakfast together. Today, I personally believe that we need that reminder.

See it here: https://www.youtube.com/watch?v=HwQ0ghHh0Fg

Thank you!